Wednesday, March 29, 2006

The X-Ray Firefox Extension

Today I found what may be the second best Firefox extension I have ever seen (the first being the almost-impossible-to-beat Web Developer's Toolbar from Chris Pederick). The X-Ray Firefox Extension (from Stuart Robertson) shows you which tags are being used by different elements on a webpage, all without having to sort through the sourcecode. It's a great way to troubleshoot a design, or reverse-engineer something you might see on another site.

If you do any kind of web design, it's a must. Download it now.

Tuesday, March 28, 2006

Are We In Over Our Heads?

The next stop for the WingDipper is the National Restaurant Association trade show in Chicago this May. We reserved a booth and are going to try to both sell WingDippers and hopefully score a distributor and/or licenser.

This weekend, Aaron and I discussed our plans for a tradeshow booth. Our thinking is that we need something eye-catching and unique, all while sticking to the lowest budget possible. Being handy guys, we came up with a great idea. We headed to Loews, took a look at raw materials, and solidified our gameplan. If everything pans out, we'll end up with a professional looking booth for a few hundred dollars. We will be documenting the whole project with photos and blog posts, so keep an eye out.

This is, by far, the biggest project Aaron and I have ever attempted. And some people in our lives feel like we may be in over our heads. At times, it feels like we might be. But deep down, I know we'll make it happen. Maybe it's hubris, but I really don't think there is much out there I can't do. I think that comes from my father, a man who refused to bring his car to a mechanic or hire a painter/plumber/electrician while I was growing up. His thinking was that with a little research, you can do anything. I think I proved that lesson to myself a few years ago when I renovated an apartment. I installed a new toilet, laid down tile and linoleum floors, and replaced some of the lighting. None of it was hard, it was just a matter of researching how to do. One trip to the bookstore, a little reading, and boom, I'm an amateur contractor.

So in the next two weeks or so, I'll be putting my "Tradeshow Booth Designer" hat on and building the booth. Then it's "Food Photographer" and taking product shots. Next it's "Graphic Designer" to create all of our sales collateral. All ending with "Sales Representative" at the show.

I guess most small businesses work this way. I have realized that having computer design skills is probably one of the most valuable professional skillsets you can have. We have the ability to design basically everything we need, from the website to business cards, all on a micro budget. Having to pay for others to do all of this would have sunk the project from day one.

Anyway, we'll see how it all pans out. Either way, it'll be a great experience...

Friday, March 24, 2006

Seeing Clear:Left in Your Dreams

With a full-time job and a handful of personal projects on the side, I find myself doing a lot of design and coding at night (of the html and css variety). However, lately I've been noticing a disturbing side effect start to develop. Code is starting to appear in my dreams. And not in a cool "Matrix-y" way either.

In ways that make absolutely no sense.

For example, I spent a fair amount of time yesterday putting together a site layout. I keep changing the overall structure, and playing with colors and borders. Last night, I had this dream I was in an old country house somewhere in New England. I was in the kitchen, which had big windows with sunlight pouring in. I remember thinking myself that it was too bight in the kitchen, and that I should adjust the hex colors. (In my dream, that made sense at the time). Then, as I was walking through the house, in and out of different rooms, I was thinking I should put a border or background color around these rooms, to help distinguish them from one another.

When I woke up, I was a bit confused by it, and even a bit ashamed that I am such a nerd as to dream about stuff like this. The more I thought about it, I started the see why my brain was acting this way. I had spent time thinking about the use of space and how areas relate to one another. My dream was basically about the same thing.

I spoke to someone else about this, a database developer, and he mentioned he notices the same thing. He went a step further and said how being a developer can also affect his thinking when he's awake, how he finds himself thinking about how things in the real-world relate to one another.

It then made me think about how/if other creative people experience this. How does coding or graphic design or painting or film editing affect your brain, both awake and asleep. If anyone has funny/odd/interesting examples to share, feel free to leave a comment.

Monday, March 20, 2006

The WingDipper - American Inventor Video Clip

Aaron posted the video clip of our appearance on American Inventor. It's short and sweet. At least we got the WingDipper name out there. We did see a jump in site traffic after the show.

After seeing the first episode of American Inventor, I'm pretty happy with this clip. We got some airtime, and didn't end up looking too much like schmucks, which is more than I can say about a lot of other inventors.

Here's the clip. Enjoy.

Friday, March 17, 2006

Hope You Didn't Blink


Well, we were on American Inventor last night, albeit briefly. In the two hour show, we appeared around the 1 hr, 40 min mark. It was quick, but we were there, and the clip showed Aaron explaining the WingDipper.

All in all it was a fun experience. The show is decent, a little corny at times (it seems they put the woman judge on there just to cry), but I'm looking forward to seeing more inventions in the upcoming episodes...

Thursday, March 16, 2006

The WingDipper gets some love.


Remember, tonight is the premiere of American Inventor (8pm ET, ABC). As the NY Post confirmed, the WingDipper will be on the show, including yours truly, dressed as a giant chicken.

We have been mentioned in a few different places today, the best placement being from the San Diego Union Tribune. It's pretty exciting.

Check out the website at www.WingDipper.com, and be sure to watch.

***Update***
MAKE will be live blogging the premiere. Hopefully they'll enjoy the chickens.

Monday, March 13, 2006

Playing Obscurity for Depth

Screenwriter John August had a great post today where he calls out the writers of "The Matrix." His feeling was that the Wachowski brothers, who wrote the Matrix trilogy, should have focused more on certain elements of the story and that, overall, the entire thing was half-baked.

He included a quote that really reasonated with me. He accuses the Wachowski's of "playing obscurity for depth." As August explains it:


It’s the tendency of a screenplay — or an actor — to make weird choices
that the audience won’t understand. The audience, fearing that they just didn’t
“get it,” will label the writing or performance brilliant.

I have had that feeling many times while watching a movie. When I miss something in a movie, or don't understand it, there is a tendency to feel as if the fault lies with me, that I don't "get it." But the writer is the storyteller, and part of being a good storyteller is making your story accessible. As August goes on to say:


I’m happy with some ambiguity. But “incomprehensible” is not a synonym for “clever.”

The more I thought about it, the more we see this all of the time, in many different places. The first example that came to mind was legal writing, or legalese.

A large majority of legal papers and documents are, in my opinion, horribly written. They have a style all their own, and are rarely written in a straight-forward, easy to understand way. I think there is a widespread belief that complicated legalese makes the writer sound smarter. Thankfully, there is a movement in the legal community to encourage clear, simple writing.

I think we also see this in company descriptions and mission statements. Some business writers pepper their writing with buzzwords for the same reason, to sound smarter. To paraphase the quote, I think some people have the belief that "complicated equals intelligent."

In the end, the best way to appear clever/smart/intelligent is to focus on the content of the message itself. And since you're going to be judged on the message, make it as easy as possible for people to understand what it is you're trying to say. Big words and poor structure just clutter what you're trying to say.

Thursday, March 02, 2006

The WingDipper appears in Wired!

For those of you who know about the WingDipper, you'll be happy to hear that we made it into Wired. While auditioning in New York, we spoke with a reporter with Wired, James Lee , and took a few photos. Glad to see they decided to include us.

Take a look. I'm the large chicken on the left.

Overall, participating in the show was a great experience. Our next stop is the National Restaurant Show in Chicago this May. Should be a lot of fun.

If you want to read the full article, which doesn't mention us, here you go.