Goodbye The Venice Project, Hello Joost!

It's official!

Today the company formerly known as The Venice Project relaunched as Joost (pronounced "Juiced".) We also launched the new brand identity.

Overall, I was a big fan of our brand launch strategy. Working under a codename gave us a skunkworks vibe to the outsider, and internally, there was a bit of a thrill working on a 'secret project." It also cut down on some of the pre-alpha, alpha, pre-beta naming stages. Of course, we've all known about the Joost name for months. Nothing is more fun than being in on a secret.

We're doing a lot of cool things over here, and have put together an impressive team. I have never worked with a bunch of people who work this hard, but more importantly, are so happy to be here. I have yet to run into one bad attitude in this place. Not to gush, but definitely the most fun I've ever had at a job.

Hopefully I'll have some time to write more about it. In the meantime, take a look at some of the screenshots, and see what all the hype is about...